«Editors do need to keep in mind that for nonprint readers (now, by far, a majority), context must occur, as much as possible, in each individual article, photograph or graphic. The delivery system for providing context has changed radically, even as the need for that context is more important than ever.»
— The NYT’s public editor, Margareth Sullivan, in an article discussing the Times’ coverage of the Gaza conflict.
«No great speeches to empty rooms. No finding a great piece of content but not doing the work to draw people’s attention to it. There’s a strange disconnect where you’re not supposed to care if anyone reads your thing, that it’s all about the intrinsic quality of the piece of work.»
— Upworthy founder Eli Pariser’s most important rule, as quoted in On The Nice Internet, Sharing Is Caring.
«The most important fight in journalism today isn’t between short vs. long-form publications, or fast vs. thorough newsrooms, or even incumbents vs. start-ups. The most important fight is between realists and nostalgists.»
«Just because something costs zero doesn’t mean people aren’t willing to pay something.»
— Bharat Anand, strategy professor at Harvard Business School, in «Business School, Disrupted».

The media mogul (twice over) on being both contagious and sticky. Epic interview by Felix Salmon, worth the time.

Why let others steal your traffic when you can do it yourself?

Consider this: Whenever one medium publishes a long analysis or interview, other media will inevitably create their own articles and listicles with the most interesting bits from it (the best known example probably being Forbes getting more traffic with «“How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did» than the original at the NYT).

Nothing wrong about this. It’s a long established practice, provided the summary piece is an article in its own right and credit is given. And summaries indeed serve a real need: They save the reader time, by highlighting the most important bits.

Here’s my question: If you publish a piece you expect to draw summaries from other media – why not create a summary yourself? It won’t prevent others from doing their summaries, but you get to keep some of the traffic. You no longer attract only those readers who want the full story, but also those who want the quick fix.

Seems like an obvious choice – why don’t we see this more often?

«This isn’t another commenting platform for publishers; it’s a publishing platform for readers.»

From the article:

Ultimately the project aims to improve the relationship between users and publishers by:

* Making user-generated contributions easier to collect and package.

* Helping news organizations produce immersive, user-driven narratives typically only seen in large newsrooms.

* Giving journalists a platform to discover unique voices within their communities.

* Reaching experts to increase content quality and create value for readers.

* Changing the way journalists and users interact by shifting the relationship from comments to conversation.

«For being a real innovator you have to be misunderstood for a long time.»
Cory Haik, executive producer & senior editor, digital news at the Washington Post.
«With the container model we move away from thinking about specific pages on the site and how they might be filled with content, instead we start first with the content.»
— From «The container model and blended content», explaining the reasoning behind the new Guardian site.