«Editors do need to keep in mind that for nonprint readers (now, by far, a majority), context must occur, as much as possible, in each individual article, photograph or graphic. The delivery system for providing context has changed radically, even as the need for that context is more important than ever.»
«No great speeches to empty rooms. No finding a great piece of content but not doing the work to draw people’s attention to it. There’s a strange disconnect where you’re not supposed to care if anyone reads your thing, that it’s all about the intrinsic quality of the piece of work.»
«The most important fight in journalism today isn’t between short vs. long-form publications, or fast vs. thorough newsrooms, or even incumbents vs. start-ups. The most important fight is between realists and nostalgists.»
«Just because something costs zero doesn’t mean people aren’t willing to pay something.»
Why let others steal your traffic when you can do it yourself?
«For being a real innovator you have to be misunderstood for a long time.»
«With the container model we move away from thinking about specific pages on the site and how they might be filled with content, instead we start first with the content.»